Many manufacturing businesses emerged following World War II to meet the burgeoning demand for new household goods. In Los Angeles, the plastics producer Burroughs Manufacturing Corporation created brightly colored, low-cost plastic accessories for the home. The innovative aspect of this pitcher is not its design, which resembles glass and ceramic versions produced twenty years earlier, but its material. Company advertisements touted the plastic as inexpensive, lightweight, and unbreakable.
(California Design, 1930–1965: "Living in a Modern Way," 2011-12)
