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Collections

Donald Deskey
Tide detergent boxcirca 1950

Not on view
Vintage Tide laundry detergent cardboard box in golden yellow with orange bullseye design and navy blue logo, reading 'America's washday favorite' and 'Washday Miracle for the Cleanest Clothes Possible'
Vintage Tide laundry detergent box with yellow and orange packaging, featuring an illustrated red-haired woman holding laundry on a clothesline, with red and blue text advertising claims in mid-20th-century graphic style.
Designer
Donald Deskey
United States, 1894 - 1989
Manufacturer
Proctor and Gamble
Title
Tide detergent box
Date Made
circa 1950
Medium
Cardboard
Dimensions
Box: 8 5/8 × 2 3/16 × 6 in. (21.91 × 5.56 × 15.24 cm)
Credit Line
Gift of Margaret and Joel Chen and Graham Steele and Ulysses De Santi through the 2023 Decorative Arts and Design Acquisitions Committee (DA²)
Accession Number
M.2023.138.16
Classification
Tools and Equipment
Collecting Area
Decorative Arts and Design