LACMA

ShopMembershipMyLACMATickets
LACMA
Los Angeles County Museum of Art
5905 Wilshire Blvd.
Los Angeles, CA 90036
info@lacma.org
(323) 857-6000
Sign up to receive emails
Subscribe
© Museum Associates 2026
  • About LACMA
  • Jobs
  • Building LACMA
  • Host An Event
  • Unframed
  • Press
  • FAQs
  • Log in to MyLACMA
  • Privacy Policy
© Museum Associates 2026
Collections

Wim Crouwel
New Alphabet: An Introduction for a Programmed Typography1967

Not on view
Printed booklet cover in tomato red with large black angular and dot-matrix typefaces reading 'neu alphabet' and 'an introduction for a programmed typography,' with multilingual text in four columns
Open book spread on grid paper with red ruling lines, showing two large pixelated letterforms in black: a lowercase 'a' on the left page and a partial letterform on the right, with small multilingual text in the upper right
Printed spread divided into two halves: left side shows a vivid magenta and red grid pattern resembling circuit board traces; right side features a black background with rows of a custom dot-matrix Latin alphabet in white.
Graphic design spread: left panel features a black and white photograph of an astronaut in a spacesuit floating against a gray background, overlaid with small white and gray text fragments; right panel is solid orange-red with a small block of dark text in the upper right corner.
Designer
Wim Crouwel
Netherlands, 1928-2019
Title
New Alphabet: An Introduction for a Programmed Typography
Date Made
1967
Medium
Offset lithograph
Dimensions
10 × 10 × 1/8 in. (25.4 × 25.4 × 0.32 cm)
Credit Line
Decorative Arts and Design Council Acquisition Fund
Accession Number
M.2019.1.1
Classification
Periodicals
Collecting Area
Decorative Arts and Design
Selected Bibliography
  • Jones, Leslie. Coded: Art Enters the Computer Age, 1952–1982. Los Angeles: Los Angeles County Museum of Art; New York: DelMonico Books, 2023.
  • Salvesen, Britt, Staci Steinberger, and Christianne Hanych, editors. Digital Witness: Revolutions in Design, Photography, and Film. Los Angeles: Los Angeles County Museum of Art, 2024.
Copyright
© Wim Crouwel