- Title
- Ponca orange-crate label for Vandalia Packing Association, Porterville
- Date Made
- circa 1930s
- Medium
- Offset lithography
- Dimensions
- 9 3/4 x 10 3/4 in. (24.77 x 27.31 cm)
- Accession Number
- M.2010.118.3
- Collecting Area
- Decorative Arts and Design
- Curatorial Notes
Once an exotic treat, California citrus was an American staple by the 1930s, thanks to advances in shipping and refrigeration. California fruit growers affixed appealing labels to their crates to ensure that oranges and lemons were inextricably associated with the state in the minds of consumers. While early labels showed images of pastoral bounty, in the 1920s and 1930s many companies hired professional commercial artists to design energetic abstractions, reminding buyers that accessible citrus was a modern convenience.
(California Design, 1930–1965: "Living in a Modern Way," 2011-12)
- Selected Bibliography
- Kaplan, Wendy, ed. Living in a Modern Way: California Design, 1930-1965. Los Angeles: Los Angeles County Museum of Art, 2013.
- Selected Exhibition History
- California Design, 1930–1965: "Living in a Modern Way". October 1, 2011 - June 3, 2012
- California Design, 1930–1965: "Living in a Modern Way". October 1, 2011 - June 3, 2012
- California Design, 1930–1965: "Living in a Modern Way". March 20, 2013 - June 3, 2013
- California Design, 1930–1965: "Living in a Modern Way". March 20, 2013 - June 3, 2013
- California Design, 1930–1965: "Living in a Modern Way". July 6, 2013 - September 29, 2013
- California Design, 1930–1965: "Living in a Modern Way". July 6, 2013 - September 29, 2013
- California Design, 1930–1965: "Living in a Modern Way". November 2, 2013 - February 9, 2014
- California Design, 1930–1965: "Living in a Modern Way". November 2, 2013 - February 9, 2014
- California Design, 1930–1965: "Living in a Modern Way". March 29, 2014 - July 6, 2014
- California Design, 1930–1965: "Living in a Modern Way". March 29, 2014 - July 6, 2014
