General Porfirio Díaz (1830–1915) was formally elected president of Mexico in 1877. After appointing his successor, Díaz ran again in 1884 and remained in office until he was forced to resign in 1911. During Díaz’s authoritarian regime, known as the Porfiriato, the country experienced growth and prosperity, but this progress was achieved through the exploitation of Indigenous and working-class Mexicans. In this satirical image, Alfredo Zalce highlights this schism through references to pulque, a fermented alcoholic drink made from the maguey plant. A sacred beverage consumed by the Indigenous elite before the conquest, pulque was largely associated with the Indigenous population in colonial and post-revolutionary times. During the Porfiriato, wealthy hacienda owners profited from the lucrative pulque industry while campaigns against inebriation targeted lower-class drinkers. In the decades following the revolution, pulque and the maguey from which it was extracted became national symbols, despite the fact that the drink’s consumption and noxious effects were topics of ongoing debate.